This is a guest post from BUKU Ship, the world’s most complete artificial intelligence (AI) solution for all shipping needs. Their platform delivers real-time intelligence and predictive analytics throughout the entire shipping process making shipping smarter, cheaper, faster and more reliable.

The shipping process is complicated and can be a major pain point for many brands. In 2022 customers have high expectations for the companies they’re shopping from. Consumers want transparency, trust, and reduced friction, and brands want to save money while meeting customers’ expectations. BUKU and Corso are two companies that enable brands to provide this for their consumers. Using BUKU’s cart optimization and Corso’s package protection simplifies the checkout experience for the user and makes the entire shipping process more efficient.  
 
There are many ways in which BUKU and Corso improve your shipping process. From checkout to delivery all while improving your brands relationship with Consumers. Some of these areas include:

• Shopping Cart
• Delivery
• Consumer Shipping Expectations 

Shopping Cart 

The shipping process starts in the shopping cart. Once a consumer selects a product, they then enter the shopping cart where they are faced with the decision to complete the purchase or abandon the cart and not finish the purchase. Many times, shipping costs, lack of incentives or unclear options can cause consumers to abandon their cart.

Multiple Lanes

One feature that BUKU offers is cart psychology. This feature set gives your customers the best shopping cart experience possible as customers expect to be presented with options in the shopping cart. In most cases, the checkout experience they expect to have is similar to the Amazon checkout – multiple options that place speed of delivery at the forefront of a customer’s mind. Creating an “Amazon-like” checkout in Shopify is possible with BUKU.

Every brand needs to offer expedited lanes. Doing this takes the pressure off the price of shipping and more focus on the speed of arrival. Offering expedited options also give you access to additional sales. People often procrastinate or forget upcoming holidays, birthdays, or anniversaries. Instead of being able to wait the 5–7 day standard time, these customers need your product as soon as possible and are willing to pay a premium to ensure a quick delivery! 

For example, say I forget a friends birthday coming up this week. I’m willing to pay extra for expedited shipping and I expect the brand that I am purchasing from to offer that to me. When I arrive at the shopping cart and don’t see multiple shipping speeds, I will immediately abandon my cart and visit another online store that provides the expedited shipping option. Waiting those extra days isn’t an option for me, even if the shipping is free. I need the product physically in front of me as soon as possible. I’m trying to do last-minute shopping am willing, and fully expect to pay more for expedited shipping. In turn, consumer’s satisfaction is increased when they are given choices.

Delivery 

Once the product passes the shopping cart, the brand’s main priority is now getting it to them in a timely fashion. As well as building additional trust and transparency with the customer. BUKU and Corso allow your brand to do this by displaying accurate delivery dates as well as sustainable shipping protection. Both features also impact the shopping cart. 

Package protection

By offering package protection, you promise that the delivery experience will be positive for the consumer, even if something goes wrong. This helps to build trust between the customer and the brand.  
 
It’s not uncommon for things to go wrong during the last-mile shipping experience. However, customers still expect a fast and easy resolution when things go wrong. Corso will quickly replace your customers order at no cost to you. Instead of worrying about if the product will get there, speaking with carriers, and getting caught up in the hassle, you’re able to fully focus on your brand and goals.

By using Corso for package protection, the shipping process bottlenecks, and pain points will be diminished. It is estimated that 1.7 million packages are stolen or lost daily in the US. Keeping Package protection in house can cause your brand to lose valuable time dealing with last-mile shipment problems. Allow your customers to feel confident when shopping and, following a positive experience, encourage them to shop from your store again. 

Accurate Dates

Displaying accurate dates in the checkout creates transparency and accuracy to meet consumer expectations. Without delivery dates consumers are left to guess when their package will arrive. If dates are inaccurate, then it leaves them with a poor experience. Work with your carrier providers and fulfillment team to ensure you are accurately accounting for each step of the fulfillment process.   
 
IntelliRate, BUKU’s Shopify App, calculates ultra-accurate delivery dates by taking into consideration fulfillment, packaging, and traveling times. This way brands don’t mislead their customers with inaccurate delivery times. Each shipment has been calculated and displayed correctly for the customer to choose from. Displaying accurate delivery dates helps to build trust with brands as well as demonstrates a willingness for transparency and accuracy. Both of those attributes are highly sought out by customers.

Consumer Shipping Expectations

In 2022, customers have more opinions as well as more expectations than ever. Every brand should strive to meet and exceed those expectations where it can. Because of social, environmental, and climate change, sustainability has become a huge topic of discussion. Corso is not only offering a package protection plan, but also a sustainable and environmentally conscious one. 

Sustainability

Any brand working with Corso will have the ability to offer “Green Shipping Protection.” This covers both the shipping protection and carbon offset of the last-mile shipment. You might be wondering, what is carbon offsetting? Well, it is “the action or process of compensating for carbon dioxide emissions arising from industrial or other human activity, by participating in programs designed to make equivalent reductions of carbon dioxide in the atmosphere.” 

Shipping on its own can be harmful to the environment. Meet your customers’ expectations with the Corso Green Shipping Protection feature. Not only does it save you the time and cost associated with lost or stolen package, but it also allows you to impact the world in a positive way as well as give your brand a positive image as you strive for sustainability.  
 
In summary, shipping is a huge pain point for most businesses. Customers expect to see all of the information about their order, delivery times, and multiple options on your site. However, when they click through to check out, they often find a lack of options or information that leaves them questioning whether they want to make this purchase after all. This can lead to lost sales and frustration for both the customer and the brand.

BUKU and Corso are two great options to streamline your shipping from checkout to delivery. Give your brand the best possibilities to meet and exceed customer expectations while building trust and offering transparent solutions.  
 
Click here to learn more about the features mentioned in this blog and much more.