In 2022, Cyber Monday became the biggest day of online sales in US history with consumers spending $35.4 billion online over the five-day period. Amongst such a vast sea of brands all trying to snag their piece of this multi-billion dollar pie, it’s crucial to make your brand stand out. To help you navigate the process without feeling overwhelmed, we’ve outlined practical steps on How to Attract More Customers to Your Store this Black Friday.

Use Compelling Discounts and Offers

Most people are unaware of how Black Friday began. However, they are very much aware of those killer deals. Brands can strategically leverage irresistible discounts and offers to captivate a larger audience this Black Friday. Creating well-calculated percentage discounts, buy-one-get-one (BOGO) deals, limited-time offers, bundled deals, and enticing gift-with-purchase incentives, creates excitement and encourages visitors to explore and shop. It’s important to plan these offers ahead of time so brands can calculate discounts, bundle slower-selling items, and assess and prepare inventory.

Add a Sense Of Urgency

To increase customer engagement this Black Friday, brands can create a sense of urgency in their offers and deals. By employing strategies such as limited-time promotions, countdown timers, and exclusive early access, brands create a compelling narrative that demands immediate action. Crafting time-sensitive discounts and emphasizing scarcity triggers a fear of missing out (FOMO). This motivates customers to seize the opportunity. Furthermore, clear and concise communication of the time-sensitive nature of these deals through social media and email campaigns reinforces the urgency. In turn, this inspires a surge of already eager shoppers.

Offer Early Access

Black Friday provides the perfect opportunity to demonstrate appreciation for already loyal and previous customers by offering them exclusive early access to deals. Extending a sneak peek of deals helps brands to foster deeper connections. Email marketing has become a powerful tool to communicate this. Craft personalized emails that express gratitude and highlight the benefits of early access. It’s vital to strategically time these email campaigns with engaging subject lines, enticing visuals, and clear CTAs. All of which effectively convey the exclusivity and urgency of the offerings. 

Implement Strategic Advertising 

By leveraging online platforms such as pay-per-click (PPC) ads and social media advertising, brands can precisely target desired audience segments. Using compelling ad copy, eye-catching visuals, and irresistible call-to-action statements. This helps to stop shoppers in their tracks and click through to the store. By utilizing data-driven insights, brands can optimize ad placements and timing for maximum impact. Strategic advertising serves as a bridge between brands and potential customers. This helps to extend the visibility of Black Friday deals and drive an influx of eager shoppers.

Utilize Social Media Campaigns

Social media campaigns can help to ignite excitement and attract a broader customer base. By creating captivating posts, stories, and videos that spotlight exclusive deals and promotions, brands can tap into the vast audience of social media. Employing visually engaging content, accompanied by relevant hashtags and compelling captions, helps to reach a wider audience and increase engagement. Furthermore, sharing behind-the-scenes glimpses and customer testimonials fosters authenticity and connection. With a strategic blend of content, brands can use social media to spark a buzz, enticing customers to shop those brands this Black Friday.

Remember, successful Black Friday campaigns often involve a combination of these strategies. Tailor your approach to your target audience and make sure to provide a seamless shopping experience to convert potential customers into loyal ones.

Learn more about how Corso Green Shipping Protection can help your brand promote sustainability this Black Friday Cyber Monday.

Many of the brands who signed up with Corso over the past few months wanted Green Shipping Protection for their online orders placed over Black Friday Cyber Monday weekend.

Green Shipping Protection protects their packages in case of any damage, theft, or loss during shipping. It also offsets 100% of the carbon emissions related to shipping packages to the customer. We are excited to fulfill the goal to help brands make good on all they ship.

We’d like to share 3 insights from the impact our brands made over the weekend:

First, with the thousands of orders covered by Green Shipping Protection, together we were able to offset over 35 metric tons of carbon.

These contributions go directly to an independently verified carbon offset project.

“Together we were able to offset over 35 metric tons of carbon.”

Next, online shoppers are appreciating the opportunity to protect their packages and offset their carbon. It’s encouraging that such a high percentage of online shoppers are choosing Green Shipping Protection.

Overall, more than 60% of customers added Green Shipping Protection to their orders. One of our brands had 76.8% of their customers add Green Shipping Protection™.

“More than 60% of customers added Green Shipping Protection.”

And last, this is the busiest time of year for brands to be marketing products, fulfilling orders, and providing support. Corso helps by being the first line of support for any shipping issues. One customer chatted, “My package was lost, they stated it was put in a locker and I never received it.”

Even though the product was no longer in stock due to BFCM, we were able to reorder another product of equal value, avoiding a costly refund for the brand.

“My package was lost, they stated it was put in a locker and I never received it.”

These opportunities to help brands while also helping the planet are why we love working at Corso.

We are privileged to serve such great brands during this busy holiday season.

If you want to learn more about Corso’s Green Shipping Protection, schedule a demo.

– Dallin Moon, Chief Product Officer